Personal Contact Marketing
Personal contact marketing - sometimes called relationship marketing or warm market -
is just that: people you come in contact with and people you can personally introduce
Vemma to. The most effective way to introduce anyone to the Vemma or Verve product is
to hand them a cold V2 or a Verve and ask them to taste it. Once they understand how great
it tastes, they are much more receptive to the information you are about to give them
on how effective it has been for so many people. Have a story ready to tell them - either
how Vemma has affected you personally, or borrow a story that you have heard from someone
else. Then hand them a CD - preferably a Dr. John Edwards CD such as The Miracle Behind
Mangosteen and Minerals - as well as a brochure about the product like Nature's Miracles
or Mangosteen or New Health Discovery. Mention that this is critical information that
you would like them to hear. Ask them if they can listen to the CD in the next 24 to 48
hours. Then, make plans to pick up the CD from them. Ask them what they liked about the
CD. Remind them this product has a 100% refund policy, and suggest they just try it. There
are application forms available on your vemma.com site under Downloads, Forms, Applications
- US. Keep some of these blank forms with you at all times. Don't be hesitant to ask people
"and what card would you like to put it on?" Most of us are accustomed to giving
our credit card information. Assure them you shred their card information as soon as you
"get them in the system." These are generally people you know and that trust
you.
It is absolutely imperative that you have extra product and tools on hand if you are
going to build a business. Getting someone on the product immediately just makes a lot
of sense. Their excitement is to start immediately rather than having to wait for their
order to arrive a week later. Our suggestion is that you have a Fridge Brick with 30 V2
samples for tasting, as well as single packs. If you are spending part of the day prospecting,
keep a small cooler in your car with Vemma or Verve or both on ice. The Basic, Silver
and Ultimate Builder Packs are each an economic purchase - you get more product and literature
than the price you pay for each - the larger the Pack, the more you save. Also, a Silver
Pack with 10 one packs is economic, as you get 10 packs but pay for only eight. In some
cases, where we felt there was a genuine interest as well as the ability to purchase the
product on a regular basis, we have given them the first pack - feeling assured we would
be paid over and over again long-term for that investment. Or they can pay you for the
pack. If they live near you, you could give them the pack, place their order and have
it come to you; or, when their order comes, you could pick it up from them.
The important thing is to get them started immediately on the product - whatever method
you choose.
|